Email List ROI Calculator
Model your email list growth, nurture sequence, and projected revenue. See exactly what every new subscriber is worth to your roofing business.
Your Numbers
Adjust the sliders to match your business. Defaults are realistic starting points for a local roofing contractor.
Your Projected Revenue
Based on your inputs — updated in real time
How This Calculator Works
This model uses a straightforward funnel to project email-driven revenue for your roofing business:
- Monthly Visitors → Subscribers: We take your monthly website traffic and multiply by your email signup conversion rate to estimate new subscribers each month.
- Subscribers → Emails Sent: Each new subscriber enters your automated nurture sequence. Total emails sent = subscribers × number of emails in the sequence.
- Emails Sent → Appointments: A percentage of nurtured contacts book an inspection. We apply your appointment booking rate to the total emails sent to estimate appointments.
- Appointments → Revenue: We multiply appointments by your average job revenue to project monthly income from email alone.
Example at defaults: 1,000 visitors × 2.0% conversion = 20 new subscribers/month. Those 20 subscribers each receive a 13-email nurture sequence = 260 emails sent. At a 3% booking rate, that's ~0.6 appointments. At $12,000 per job, that's $8,640/month in projected email-driven revenue — or $103,680/year.
This is a conservative model. Real-world results improve as your list compounds month-over-month. A subscriber who joined in January is still receiving nurturing in December. For a truer annual projection, multiply the monthly figure by 12 and then add 15-25% for compounding effects. Get a free roof estimate from Proof Construction. Explore all roofing solutions from Proof Construction. Run the numbers with the ROI calculator.